Bbc Media Centre, 201 Wood Ln, London W12 7TU, United Kingdom
Calder Park, Preston Rd, Chorley PR7 1PH, United Kingdom
Units 4 & 5, Broadcasting House, Central Square, Cardiff CF10 1FS, United Kingdom
Unit 3, 1, The Brayford, Brayford Wharf N, Lincoln LN1 1BN, United Kingdom
5 Jubilee St, Brighton and Hove, Brighton BN1 1GE, United Kingdom
Unit 2 & 3, Overline House, Southampton SO15 1GP, United Kingdom
24-26 Bridge St, Stratford-upon-Avon CV37 6AD, United Kingdom
Unit 1 Bishopsgate, Tower St, Coventry CV1 1JN, United Kingdom
15 Endell St, Seven Dials, London WC2H 9HJ, United Kingdom
The RTD coffee space is notoriously filled with sugary drinks that haven’t kept up with the pace of society’s coffee drinking culture. Hunt and Brew was created to fill this void and give consumers great quality coffee, wherever they are. It’s human nature to search for the best coffee in our area – always hunting for recommendations.
The animals on pack stand out amongst the clutter of the fridge and demand attention. To bring our brand to life, we found a parallel between consumers’ animalistic hunt for coffee and that of the apex hunters from the regions the coffee comes from.
Working with comedian Jeff Low, some long-forgotten footage, and a rather unreliable narrator with an agenda to sell coffee, we have created a campaign that immediately stands out from the usual format for TV advertising in Australia.
KEEP IN TOUCH!